Slice up something sweet for your big day with Couture Cakes of Greenville.
We have been looking forward to one of our favorite topics, wedding cake! And who better than the one and only Susan McMakin, owner of Couture Cakes of Greenville, to share her Top 5 trends for wedding cakes in 2024. Unique flavors, throwback looks, classic minimalism and, best of all, flavor reigning supreme. Dive in for a taste of the new year.
Learn more about how Susan went from Architecture to baking to become the Upstate's premier option for the most stylish (and delicious!) wedding cakes around.
When did you fall for baking?
"It all started when I was 13, learning from my great Aunt Betty. She was a fantastic baker, and I worked with her, honing my baking skills throughout high school and college. It's funny that my major in college at Clemson University was architecture, and I used to joke with my professors that I would rather make models out of cake, not foam core or balsa wood. The woodshop freaked me out, so I never wanted to go back there!"
What was the turning point to turn your skill into a business?
"When my daughter was two years old, I decided to start my own business, and in 2005, I opened Couture Cakes of Greenville. Most business owners would laugh at the idea of building a new venture with a toddler, and I completely understand why! I wanted to be with her as much as possible, so she grew up right along my side in the bakery. In 2008, we opened the storefront that we still operate out of today in the heart of Greenville and now with a whole team of talented artists and bakers."
How has the business evolved over the years?
"It's funny, but after so many years of baking, I still feel the same excitement I did the first day I started when I see a bride gasp when she sees her wedding cake for the first time or a child smiling from ear to ear seeing their birthday cake. I wouldn't have guessed we would be such a big part of life celebrations for our customers. We have had children attend decorating parties at our store, then a little farther down the road, book their wedding consultation and order a first birthday cake for their child a few years later. This has been an unexpected joy of opening Couture Cakes of Greenville that I wouldn't change for the world. I love it! "
How do you stay current with what your customers are looking for?
"We are known throughout the area for elaborate, intensely decorative cakes. Pre-Covid, we traveled extensively throughout the US to New York, California, New Mexico, Alabama, Georgia, and our surrounding areas honing our skills. We also follow social media to see what everyone is liking and sharing. Compared to when we started, most customers bring image examples for the look, but the flavor still reigns supreme. We are a team of cake experts, and you can never go wrong with perfectly executed simplicity!"
Trend 1: Vintage-style wedding cakes are back!
Our mother's and grandmother's classic cake piping has seen a major return thanks to Gwen Stefani & Blake Shelton's wedding cake. Also, retro heart-shaped cakes are going to be big.
Trend 2: Taller, bigger, wedding cakes for 2024.
Couples with more extensive wedding guest lists want cakes that truly stand out.
Trend 3: Timeless minimalist all-white cakes.
Simple, smooth and without piping, plus a few fresh flowers or greenery.
Trend 4: Floral installations surrounding the cake.
Simple tiered cakes framed by hanging flowers or arrangements below create even more impact for the cake cutting.
Trend 5: Taste reigns supreme.
Flavors that stand out, such as our sweet potato cake, strawberry lemonade, raspberry cake or perfectly executed classic white and almond. Choosing just one or two options per tier is important to avoid overwhelming guests or holding up service.